Understanding How Rating and Review Sites Work

by Doren Aldana We know that rating and reviews coincide with SEO. Have you ever wondered how different review sites use different filtering rules and algorithms to rank your business listing? Here’s an example of how 3 review sites do just that… Yelp uses an algorithm to recommend reviews it thinks will be most helpful. … Continued

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How Reviews Affect Purchasing Decisions and SEO

By Doren Aldana Did you know that roughly 90% of consumers read reviews before visiting a business or making purchasing decisions? Are consumer and customer reviews part of your marketing plan? If you haven’t started gathering reviews we want to help you! Here’s how reviews affect purchasing decisions and what it means for your SEO… … Continued

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How to Make the Most of Customer Reviews

By Doren Aldana Whether you are getting testimonials automatically through our software, or through another outlet, there are several things to keep in mind when you receive customer reviews. Here are 4 simple things to do to make the most of your customer reviews: 1. Encourage reviews. First of all, you should always encourage reviews. … Continued

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Local Marketing: How The “Invisible Prospect” Will Make You or Break You!

Local Marketing

By Doren Aldana NEWSFLASH: People are searching online for your products and services every single day. The question is, how much of that business are you capturing as a result of your local marketing efforts? Here’s the rub: unless they contact you directly, you’ll never know exactly how many prospects are passing you by. That’s … Continued

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