Understanding How Rating and Review Sites Work

by Doren Aldana

We know that rating and reviews coincide with SEO.

Have you ever wondered how different review sites use different filtering rules and algorithms to rank your business listing?

Here’s an example of how 3 review sites do just that…

  1. Yelp uses an algorithm to recommend reviews it thinks will be most helpful. It uses three factors: quality, reliability and the reviewer’s activity on the site to rank your business listing.
  2. TripAdvisor uses a ranking system purely based on star ratings. The higher the stars, the higher the ranking. However, this makes rankings very sensitive to reviews. For example, a 4-star review can be more damaging than no review at all if it pulls the company rating down.
  3. Google Reviews are integrated with the feature Google My Business and Google Maps. This allows customers to post a review of a business, service or product in Google. This is usually the first thing people see when do a Google search for a local business – the map with the top 3 ranked businesses (3-pack).

Google also has a reputation of scrutinizing all reviews to ensure they are authentic, so it is a trusted and respected source for consumers. The reviews have the biggest impact in Local Search results where they are linked with Google Map Listing inserts.

Getting customer reviews, responding to them, and improving your SEO on these sites are just a few things our software will help you do!

For a free demo, click the button below this video…

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