by Doren Aldana Why customer reviews yield sales Customer reviews yield a huge influence over consumer buying decisions. 88% of consumers incorporate reviews into their buying decisions. And when consumers are reading positive reviews, the likelihood of a sale increases significantly. Consumers depend on reviews Not only are consumers looking for customer reviews, they are relying on “social proof” … Continued
by Doren Aldana Ok, today we are going to talk about 4 ways to get more powerful customer reviews… So here’s the big idea… stop trying to sell yourself and start getting your customer testimonials to do that for you. Rave reviews showcase your AWESOMENESS for you. Here are 4 tips to get more powerful … Continued
Let’s face it: No matter how hard you try, if you do enough transactions, not every customer is going to have a positive experience at your business. And do you know where their true feelings come out? In their reviews. So let’s talk about responding to customer reviews. Here are 3 tips for responding to … Continued
by Doren Aldana Today we are going to talk about the importance of being proactive with reviews… You are feeling confident. You’ve had several positive reviews from consumers on Yelp, Angie’s List, Google, or other sites. So everything is fine, right? You might think so, until that one negative review comes in on your Google My Business account and … Continued
by Doren Aldana Today we want to focus on the who, what, when and why behind customer reviews. Who should monitor your reviews, what action they should take, when they should take action, and why. So, WHO should be monitoring your reviews? Every customer-facing staff member must know about the ratings and be familiar with the reviews that your … Continued
by Doren Aldana More and more businesses are turning to Facebook to set up business pages. Do you have one? Let’s focus on how and why you should get customer reviews from your business Facebook page. When you use your business page on Facebook, you are constantly in touch with your customers and prospects. The average person … Continued
By Doren Aldana We know that negative reviews can endanger your reputation, but what can positive reviews do? Did you know that positive reviews are directly linked to increased revenue? Michael Luca, a Harvard Business School student, discovered that consumer reviews have a positive effect on revenues in the restaurant industry. In his research, “Reviews, Reputation, … Continued