The success of a business is heavily influenced by what others think of it. That’s why customer testimonials and reviews are so vital. Whether they’re collected over the phone, via email, or through our automated software, collecting customer reviews should be an ongoing process, not a one-and-done.
We’ve talked a lot about why you should get reviews, but let’s talk about how to use your reviews once you get them.
Here are 3 ways reviews can boost your revenue…
- Promote your reviews online. Online is one of the most efficient and effective ways to share reviews, especially on sites like Google, Yelp, Facebook, etc. And the good news is, is our software will do this for you, so you won’t need to remember what’s been shared and what hasn’t. Just set it, and forget it!
- Use actual customer reviews in your ads. When you’re creating your message (regardless of the media), use customer reviews — or even video or photography — to tell their story. Some of the most powerful ads are client testimonials.
- Improve email marketing. Include a link to a review and/or link to the testimonial section of your website in your emails to your prospective customers. Better yet, include screenshot images of real reviews.
Before a consumer purchases or uses services from a business, they are likely to research and read reviews. And these are just a few ways you can use reviews to boost your revenue.
