by Doren Aldana
Why customer reviews yield sales
Customer reviews yield a huge influence over consumer buying decisions. 88% of consumers incorporate reviews into their buying decisions. And when consumers are reading positive reviews, the likelihood of a sale increases significantly.
Consumers depend on reviews
Not only are consumers looking for customer reviews, they are relying on “social proof” that your products or services will meet their needs and expectations. For example, consumers are buying online and reading reviews right before they add items to their cart.
Companies that are part of the conversation and use their reviews to keep consumers informed are seeing an increase in sales as a result.
87% of people who search for a local business, call or go to that type of local business within 24 hours.
Reviews have the power to bring you red-hot buyers!
Your customer reviews need to be published everywhere – across all your social media platforms, review sites, and your website.
Social media users are typically the younger audience, and likewise, this is the crowd that is talking about, sharing and leaving customer reviews. That’s why you need a system like the Testimonial Engine that ask them for – and publishes – reviews on autopilot.
