By Doren Aldana No amount of advertising, tweeting, posting on social media, or direct mail can impact customers the way a review can. We are living in an era where it’s not what you say about your business that matters, it’s what others say about you that counts. But you must remember, getting reviews from your customers is a … Continued
by Doren Aldana Ok, today we are going to talk about 4 ways to get more powerful customer reviews… So here’s the big idea… stop trying to sell yourself and start getting your customer testimonials to do that for you. Rave reviews showcase your AWESOMENESS for you. Here are 4 tips to get more powerful … Continued
by Doren Aldana How important are online reviews? VERY! 88% of consumers trust online reviews just as much as a personal recommendation. (BrightLocal). If you haven’t started gathering reviews, start today! We are going to talk about 3 easy steps you can take. Here’s 3 easy steps you can take TODAY to start getting reviews: … Continued
Let’s face it: No matter how hard you try, if you do enough transactions, not every customer is going to have a positive experience at your business. And do you know where their true feelings come out? In their reviews. So let’s talk about responding to customer reviews. Here are 3 tips for responding to … Continued
by Doren Aldana Today we are going to talk about the importance of being proactive with reviews… You are feeling confident. You’ve had several positive reviews from consumers on Yelp, Angie’s List, Google, or other sites. So everything is fine, right? You might think so, until that one negative review comes in on your Google My Business account and … Continued
by Doren Aldana Today we want to focus on the who, what, when and why behind customer reviews. Who should monitor your reviews, what action they should take, when they should take action, and why. So, WHO should be monitoring your reviews? Every customer-facing staff member must know about the ratings and be familiar with the reviews that your … Continued
By Doren Aldana We know that negative reviews can endanger your reputation, but what can positive reviews do? Did you know that positive reviews are directly linked to increased revenue? Michael Luca, a Harvard Business School student, discovered that consumer reviews have a positive effect on revenues in the restaurant industry. In his research, “Reviews, Reputation, … Continued
By Doren Aldana Did you know that roughly 90% of consumers read reviews before visiting a business or making purchasing decisions? Are consumer and customer reviews part of your marketing plan? If you haven’t started gathering reviews we want to help you! Here’s how reviews affect purchasing decisions and what it means for your SEO… … Continued
By Doren Aldana We know that local searches and customer reviews online influence up to 10% of your ranking and are crucial to helping local SEO. Here are six other ways reviews can help local SEO: 1. They create fresh user-generated content Generating content on your website is not enough. Yes, you might be posting … Continued
By Doren Aldana NEWSFLASH: People are searching online for your products and services every single day. The question is, how much of that business are you capturing as a result of your local marketing efforts? Here’s the rub: unless they contact you directly, you’ll never know exactly how many prospects are passing you by. That’s … Continued